A well - known American sunglasses brand, it enjoys extremely high popularity and a wide user base worldwide. The following is a detailed introduction from aspects such as brand history, product features, classic series, celebrity effect, and market status:
Brand History
In 1937, it was founded by Bausch & Lomb. Initially, it was a type of sunglasses designed and developed for American Air Force pilots, aiming to help pilots resist the damage to their eyes from intense high - altitude light and protect their vision. As time went by, with its excellent performance and fashionable design, the sunglasses gradually moved from the professional field to the mass market and became a symbol of fashion and quality.
Product Features
• Excellent Optical Performance: The lenses can effectively filter out ultraviolet rays and glare. For example, its polarized lenses can greatly reduce the glare reflected from water surfaces, road surfaces, etc., improving visual clarity and . At the same time, they can achieve 100% ultraviolet protection to protect the eyes from UV damage.
High - Quality Materials: There are mainly two types of lens materials: glass and resin. Glass lenses have extremely high visual clarity and accurate color reproduction; resin lenses are light in weight and not easy to break, making them more suitable for daily wear. The frame materials mostly use metals (such as alloys), acetate fiber, etc. Metal frames are sturdy and durable with a strong sense of fashion, while acetate fiber frames have good texture and .
Classic and Fashionable Design: Its design style is classic and versatile. Its iconic style, style, etc., have been leading the fashion trend of sunglasses for many years. They are very suitable for matching with casual wear, formal wear, or sportswear.
Classic Series
• Series: The most representative series, with the iconic double - bridge design and large lenses. It was initially created for pilots. It is suitable for various face shapes, especially having a good modifying effect on round faces and square faces, being able to lengthen the facial lines or soften the facial contours. There is a rich choice of colors, including the classic green (such as G - 15 lenses), blue, gray, etc.
Series: With a square - lens design, it has a retro style and is suitable for oval, round, and heart - shaped faces. Many Hollywood stars have worn this series, making it a favorite in the fashion world.
Celebrity Effect and Brand Image
The sunglasses are deeply loved by many stars and celebrities and frequently appear in a large number of movies, fashion magazines, and street shots. For example, in the movie Top Gun, the image of Tom Cruise wearing sunglasses is deeply rooted in people's hearts, further enhancing the brand's popularity and influence and strengthening its fashionable, cool, and high - end brand image
Market Status
It occupies a leading position in the global sunglasses market and is one of the important brands in the high - end sunglasses market. Its sales network spreads all over the world, and there are counters in high - end shopping malls, eyewear specialty stores, etc. in major cities. Whether in the professional optical field or the fashion trend field, it has an unshakable position
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